Events

Goop x Gucci - Hamptons

Worked closely with the Goop team to support the planning and execution of their high-profile wellness event in partnership with Gucci. Managed press photographer outreach and scheduling, helped shape the guest list to align with brand goals, and coordinated key event logistics behind the scenes. Contributed to a seamless guest experience and impactful media coverage for one of Goop’s most notable brand moments.

Goop 15th Anniversary at the Colony Hotel

Helped coordinate event material orders and supported logistics for Goop’s 15th anniversary celebration in collaboration with Cartier. Worked alongside my manager to ensure everything arrived on time and reflected the aesthetic brands.

Goop x The Well NYC

Supported the launch of Shinebath Shampoo & Conditioner at The Well NYC. Assisted with guest list curation, coordinated influencer invites, and liaised with wellness editors and press contacts. Played a key role in creating an elevated guest experience for a product rooted in clean beauty and ritual.

Aurea x Move&Meet x MAD Mayfair

Led the planning and execution of Aurea’s collaboration with Move&Meet at MAD Mayfair. Managed all aspects on Aurea’s side, from concept to activation. Delivered a presentation introducing Aurea to a wellness-focused audience, highlighting the brand’s mission, product benefits, and science-backed approach.

BXR Marylebone x Aurea Launch

Supported the Aurea’s London launch at BXR Marylebone. Helped introduce The Essential during a high-energy fitness class and sampling activation. Managed photographer hire, curated the guest list, and handled post-event follow-up to build awareness and engagement within London’s wellness community.

Aurea x Core by Lara

Hosted a pop up event at Core by Lara, introducing Aurea’s Collagen Matcha to a new audience. Led the full activation, including planning, setup, sampling, and guest engagement. Showcased the product’s benefits and strengthened brand visibility within the London fitness community.

Aurea x LaMarca Well Madrid

Supported the LaMarca team during their Madrid launch, working closely with the founders to assist with event setup, guest experience, and behind-the-scenes logistics.

Aurea x MAD Mayfair

Worked with the Aurea team to activate our Collagen Matcha at through a wellness class and in-store sampling experience. Managed event logistics, coordinated brand setup, and delivered a presentation introducing the product and its benefits. Helped create an immersive brand experience.

Aurea x Imperial College London

Arranged a large-scale activation at Imperial College London, where we served over 400 Collagen Matchas during a major press and community event.